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ITRH

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ITRH is a luxury Indian fashion house helmed by Ridhi Bansal and Mohit Rai, devoted to reimagining Indian craft and folklore as contemporary couture with a distinctive, high-impact sensibility. A name synonymous with luxury Indian designerwear, the label unites heritage textile traditions, intricate embroidery and classical silhouettes to fashion maximalist works of wearable art - pieces conceived as modern heirlooms for brides, collectors and global tastemakers alike.

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The ITRH Atelier Experience

The ITRH Atelier Experience

We believe every occasion deserves the perfect look, chosen with intention, not accident.

  • Bridal & trousseau consultation
  • Occasion & event dressing
  • Sizing & customisation guidance
  • Worldwide delivery support
Begin Your Consultation Available on WhatsApp · Complimentary for all clients
Aadhira Saree Set Aadhira Saree Set Aadhira Saree Set
Aadhira Saree Set
VY13
Rs. 276,000
Advay Ombré Saree Bandhani Set Advay Ombré Saree Bandhani Set Advay Ombré Saree Bandhani Set Advay Ombré Saree Bandhani Set Advay Ombré Saree Bandhani Set
Aarika Saree Set Aarika Saree Set
Aarika Saree Set
VY26
Rs. 120,000
Agni Jamawaar Saree Set Agni Jamawaar Saree Set Agni Jamawaar Saree Set Agni Jamawaar Saree Set
Agni Jamawaar Saree Set
BR33
Rs. 330,000
Amodini Saree Set Amodini Saree Set Amodini Saree Set Amodini Saree Set Amodini Saree Set
Amodini Saree Set
NR19
Rs. 342,000
Arghya Saree Set Arghya Saree Set Arghya Saree Set Arghya Saree Set Arghya Saree Set
Arghya Saree Set
BR63
Rs. 222,000
Avyra Saree Set Avyra Saree Set Avyra Saree Set
Avyra Saree Set
VY10
Rs. 168,000
Ananya Panday In Phool Saree Ananya Panday In Phool Saree Ananya Panday In Phool Saree Ananya Panday In Phool Saree
Ananya Panday In Phool Saree
ITRH-WD22
Rs. 312,000
Arundhati Crepe Saree Set Arundhati Crepe Saree Set Arundhati Crepe Saree Set Arundhati Crepe Saree Set Arundhati Crepe Saree Set
Arundhati Crepe Saree Set
BR62
Rs. 234,000
Anupreet Sidhu in Mayur Shilp Saree and Rose Gold Mirror blouse Anupreet Sidhu in Mayur Shilp Saree and Rose Gold Mirror blouse Anupreet Sidhu in Mayur Shilp Saree and Rose Gold Mirror blouse Anupreet Sidhu in Mayur Shilp Saree and Rose Gold Mirror blouse Anupreet Sidhu in Mayur Shilp Saree and Rose Gold Mirror blouse
Bhumi Pednekar in Saanjh Sheesh Saree Set Bhumi Pednekar in Saanjh Sheesh Saree Set Bhumi Pednekar in Saanjh Sheesh Saree Set Bhumi Pednekar in Saanjh Sheesh Saree Set Bhumi Pednekar in Saanjh Sheesh Saree Set
Chandini Saree Set Chandini Saree Set Chandini Saree Set Chandini Saree Set Chandini Saree Set
Chandini Saree Set
BR61
Rs. 306,000
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Blog posts

Jaal Embroidery: The Art Behind Luxury Indian Couture
Banarasi
Bridal Lehenga
Bridal Wear
Chikankari
Gota Patti
Handcrafted Embroidery
Indian Couture
Indian Wedding Fashion
ITRH
Jaal Embroidery
Jadau
Luxury Indian Fashion
Mirror Work
Mughal Embroidery
Wedding Lehenga
Zardozi
ITRH Official

Jaal Embroidery: The Art Behind Luxury Indian Couture

Jaal - the art of "net" or "lattice" embroidery, traces back to Mughal stone lattice screens and remains one of the most labor-intensive, unreplicable techniques in Indian couture. Discover its history,...
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Anshula Kapoor's ITRH Bridal Look: Inside the 1,600-Hour Phulkari Ensemble
Anshula Kapoor
Behind the Craft
Bridal Lehenga
Celebrity Style
ITRH Bride
ITRH Journal
Phulkari
Wedding Fashion
ITRH Official

Anshula Kapoor's ITRH Bridal Look: Inside the 1,600-Hour Phulkari Ensemble

Inside Anshula Kapoor's ITRH Bridal Look: The Story Behind a 1,600-Hour Ensemble Some outfits are worn once and photographed. Others are worn once and remembered. Anshula Kapoor's Mata Ki Chowki...
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What Is a Jadau Lehenga Set? History & Buying Guide | ITRH
Bridal Fashion
Bridal Lehenga
Handcrafted Lehenga
Heritage Fashion
Indian Bridal Wear
Jadau Lehenga
Lehenga Guide
Luxury Ethnic Wear
Luxury Lehenga
Wedding Outfit Guide
Wedding Trends
ITRH Official

What Is a Jadau Lehenga Set? History & Buying Guide | ITRH

A Jadau lehenga set is not simply an outfit you put on for a wedding. It is, more accurately, a piece of wearable history - a skirt, blouse, and dupatta...
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What Is a Phulkari Dupatta? History, Meaning & the Story Behind Anshula Kapoor's Bridal Look
Bridal Wear
Celebrity Style
Craft History
Dupatta
Heritage Craft
ITRH Journal
Phulkari
Punjabi Embroidery
ITRH Official

What Is a Phulkari Dupatta? History, Meaning & the Story Behind Anshula Kapoor's Bridal Look

Long before it was a red-carpet moment, the Phulkari dupatta was a mother's gift to her daughter. Trace the six-century story behind Anshula Kapoor's bridal look and the craft that's...
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